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7 Reasons Electricians Are Losing Local Leads Without a Proper Web Presence

Relying on Facebook to bring in work? You’re not alone. But the game has changed - and if you’re not showing up on Google, your next job might be going to someone who is. Here’s why electricians need more than Facebook for local visibility.

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  What You Actually Need to Compete Online

  A Proper Setup Built for Trades

  To show up, look legit, and win better jobs, you don’t need fancy features. You just need the right foundations in place.

  A Website That Works While You Work

  A fast, mobile-friendly site that shows what you do, where you work, and how to book. One that loads quick, looks good, and gets to the point. If it’s hard to use or takes too long to build, you won’t use it - and neither will clients.

  SEO That Puts You on the Map

  You want to be near the top when someone Googles “[town] electrician”. That means having local keywords, clear service pages, and a linked Google Business Profile. It doesn’t happen overnight - but it starts working faster than you think.

  Clear Calls to Action

  Phone buttons, quick forms, quote requests - whatever suits your work style. The goal is to make it easy for someone to get in touch, without back-and-forth.

  

  Signs You’ve Outgrown Facebook-Only Marketing

  1. You’re Hard to Find Unless Someone Already Knows You

  If someone doesn’t know your name - but searches for “electrician in Bodmin” - do you show up? If the answer’s no, you’re invisible to most new leads.

  2. People Keep Asking “Do You Have a Website?”

  You might hear it once a week… or every time someone needs to send your details to a friend. If you’re sending them to Facebook, you’re not giving them confidence - you’re giving them noise.

  3. You’re Answering the Same Questions Over and Over

  What services do you do? What areas do you cover? Are you insured? When are you free? A website handles all of this upfront - so you only talk to the ones who are ready to book.

  4. Enquiries Have Slowed Down - Even Though You’re Still Active

  The algorithm isn’t showing your posts like it used to. That’s not your fault - it’s just how Facebook works now. Relying on it alone is like putting all your leaflets in a locked drawer.

  

  Simple Setup, Lasting Results

  Website + Google = Visibility That Works While You Work

  If you’re on the tools all day, you don’t have time to chase leads or explain your work 10 times a week. A proper website with local SEO puts you in front of the right people at the right time - people who are already looking for what you do.

  A good setup can:

  • Show off your past jobs with photos and testimonials
  • Help clients call, message, or request a quote directly
  • Improve your local ranking on Google
  • Save you time answering repeat questions
  • Make you look as professional as the work you do

  You don’t need to write it all yourself or manage it forever. Choose a local provider who does it for you, speaks your language, and sticks around when updates are needed.

  Explore electrician website design services

  Learn more about local SEO packages for trades

  

  Final Thoughts: Time to Build Something That Lasts

  Be Seen. Be Trusted. Be Chosen.

  Facebook still has a role - it’s great for updates and keeping in touch. But if you want to be found by new clients, especially those ready to book, you need more than just a social profile. You need to show up in the places they’re looking.

  A simple, solid website backed by local SEO can do more for your business than a hundred Facebook posts ever will. If your van’s got your name on it, your website should too.

  And once you’ve got that sorted? Every job you do becomes another way to be found - and another step ahead of the competition.

• Can I just boost Facebook posts to get more views?

  Boosting posts can help temporarily, but it won’t help you show up in search when someone Googles you.

  How much does a website and SEO setup cost?

  It depends on the package, but there are trade-ready bundles with everything included - design, hosting, copywriting, and Google Business Profile setup.

  What if I’m not techy?

  No worries. The right provider explains everything in plain English and handles it for you. No jargon, no fuss.

  Will I need to update the site myself?

  You can - or you can ask for seasonal updates or small change packages when needed.

  Do I still need Facebook?

  It’s useful for community engagement, but it shouldn’t be your only marketing channel.

  What if I already have a Facebook page with reviews?

  Great - those can be shown on your site or linked to your Google profile for extra trust.

  How long does it take to show up on Google?

  You’ll usually start to appear within a few weeks, especially if your Google Business Profile is set up and linked properly.

  What’s a Google Business Profile?

  It’s your free Google listing that shows up in local searches and on Maps. Think of it as your digital shopfront.

  Can I use my own photos on the site?

  Absolutely - your real work is what builds trust. A good designer can format them properly for speed and layout.

  What else can I add later?

  You can grow over time - extra services, seasonal offers, reviews, galleries, even blog posts if you want to boost SEO.

• Ready to Show Up Where It Counts?

  If you’re serious about getting found, getting booked, and getting ahead, it’s time to stop relying on Facebook alone.

  Build a website that works while you’re working, and finally take control of your visibility.